Amazon has announced new versions of its Echo smart speakers that promise improved sound and voice recognition.
The basic model also allows its shell to be changed to give it different looks - a feature already offered by Google's rival Home device.
A larger Echo Plus adds a "home hub", letting it control smart light bulbs and other third-party products without a separate data-linking device.
And the Echo Spot has a screen, making video calls and camera feeds possible.
Amazon has never released sales figures for the earlier Echo line-up.
But researchers suggest it and its smaller sibling the Echo Dot have been the best selling devices of their kind.
Colour choices
The new Echo is smaller than its predecessor and benefits from a dedicated bass tweeter.
It launches with a choice of six swappable shells that come in different materials.
It will cost £90/$100/100 euros - making it about 40% cheaper than the previous version, as well as undercutting the £129 Google Home.
The Echo Plus - which is compatible with the Zigbee smart home protocol - costs £140/$150/150 euros.
And the Echo Spot, with its 2.5-inch screen and built-in camera, has been priced at $130. It will launch in the US in December but has not yet been given a release date elsewhere.
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